- Creative Direction
- Style Guide
- UX Research & Jams
- Informational Architcture
- Project Scenarious: Minting, Drops, Gallery, Waitlist, 3D Overview
- Lo-fi, Hi-fi flows
MADworld and Animoca Brands proudly announce a partnership with Jorge Lorenzo, the 3-time MotoGP™ World Champion, to venture together into the metaverse. This collaboration consists of multiple NFT (non-fungible tokens) drops, and will lead up to MADworld's upcoming play-to-earn (P2E) game experience, which ports all MADworld P2E NFT projects into a common racing ecosystem. The campaign will include exciting giveaways, never-seen-before utility, and some incredible real and digital world experiences with Jorge himself.
The X-Fuera, a collection of Lorenzo-styled and themed avatars, will be launching Jorge Lorenzo into the metaverse, offering 9,999 X-Fuera riders and 9,999 superbikes ready for MADworld's growing ecosystem. Owners can fuse a Rider and a SuperBike together by collecting one of the MADserums in drop 2.5 and unlock the playable characters and earn UMAD.